Celebrity influencer Kim Kardashian posted about a project called Ethereum Max on Instagram this week, sharing the advertisement with her 229 million followers on the social platform.
But media was quick to question the motive of the famed socialite.
As soon as Kardashian posted the EMAX advertisement, the crypto community was up in arms about the post. It’s almost as if they had not noticed the swarm of celebrities who had been paid to advertise crypto projects in recent years.
Even Newsweek gave the shilling attention in a column.
This is what she wrote, in a post that was clearly hash tagged as an #AD:
“Are you guys into crypto???? This is not financial advice but sharing what my friends just told me about the Ethereum Max token! A few minutes ago, Ethereum Max burned 400 trillion tokens—literally 50% of their admin wallet, giving back to the entire e-max community. Swipe up to join the e-max community.”
The famous socialite had also shared an ad on her Instagram timeline last month that also featured the EMAX website domain.
Ethereum Max is an ERC20 project built on the Ethereum blockchain, and launched roughly 30 days ago. And there is no shortage of people doubting whether it is legit or just another scam.
The project has previously been promoted by celebrities like former Boston Celtics forward Paul Price and professional boxer Floyd Mayweather. To that end, the American reality television personality, model and businesswoman posting about a cryptocurrency project is not out of the ordinary.
Paul Price tweeted about Ethereum Max at the end of May when he declared that he was leaving ESPN, noting that he had made more money with this crypto project than his employer.
Floyd Mayweather also wore an Ethereum Max t-shirt at the Bitcoin 2021 conference in Miami, where he was booed at the event when he said that he believed that another crypto will be just as large as Bitcoin someday.
So, apparently, this is an organization that is coming hard at it.
The EMAX token is currently swapping for $0.000000122377, and it has not really seen a huge lift from Kim Kardashian posting about it. If anything, it is currently on a drop of 19.2% after what has clearly been some stingy negative media coverage.
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