Porsche green lights NFT trading card platform

Porsche

German car maker Porsche is entering the NFT market. In a bid to diversify its access to digital markets, the company is launching a trading card platform based on non-fungible tokens.

Dubbed Fanzone, it is built by Forward31, a Porsche company builder that aims to expand the luxury car brand into non-core markets.

As the official press release states, the idea being to capitalize on classic trading card demand, and fusing this classical market with the NFT craze to offer digital products. Users will be able to purchase and trade digital assets on this platform.

Christian Knörle, head of company building at Porsche Digital on this new startup:

“The demand for classic trading cards and albums has been unbroken for decades. With Fanzone, we are now digitizing this promising market. We look forward to strategically supporting Fanzone.”

Fanzone will let them acquire, trade, and even game with their soccer trading cards. Each card features a different player with their unique traits and info. These cards live as digital assets on the Lukso blockchain, and anyone can extract them from the platform for safekeeping.

And while putting their legendary cars into NFT form may seem like a logical first move for the iconic vehicle maker, the brand has partnered with the German National Soccer Selection to showcase its players on these cards.

The first card packs featuring players from the men’s, women’s, and under 21 teams.

With sports-based platforms thriving, including industry leader NBA Top Shot, these is where a new push is developing in the non-fungible tokens space.


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