The New York Stock Exchange makes an NFT play


Wait, what? Apparently, the New York Stock Exchange already has an NFT strategy in place, with the world’s largest bourse having minted a batch of “first trade” nonfungible tokens.

Oddly enough, they are not for sale, and never will be.

The NYSE debuted these six homages to hot tech stocks on Monday, with the NFTs memorializing first trade metadata for Unity, Coupang, Snowflake, Spotify, Roblox, and DoorDash. They appear to live atop the native blockchain.

NYSE President Stacey Cunningham has more details in a blog post.


With its minting, NYSE has eased into the wild world that has become the domain of artists, musicians, even sports, food, and other corporate giants that are all chasing massive payouts in exchange for their digital collectibles.

But the stock exchange refuses to capitalize on this market, confirming that its NFTs are not for sale. A representative of NYSE parent company ICE was quick to inform that the exchange was minting NFTs, not selling them.

Intercontinental Exchange (ICE) is, of course, the same company that owns Bakkt, the Bitcoin brokerage firm. So, this foray into the world of blockchain comes as no surprise.

A source familiar with the project said that the NFTs were gifted to their respective companies as a fun, new way to honor the public debut of these technology firms.

Sounds good.

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